With a vision to elevate premium artistry and translate contemporary expression of glamour to makeup lovers around the country, Bollywood star Bhumi Pednekar has recently been named the first brand ambassador for M.A.C. cosmetics in India.
With the collaboration, Bhumi aims to bring alive her ambition to inspire millions of young Indian girls. Stating that “Freedom comes from recognizing you are beautiful outside of beauty standards,” she gears to put forth the idea of self-love, individuality, and self-expression.
As part of the long-term partnership, the Bollywood star will work closely with Sonic Sarwate, Global Senior Artist M·A·C Cosmetics India to showcase her signature and versatile looks from bold to “no-makeup” makeup to vibrant and other colorful ones.
She will further share beauty secrets, skincare regimens, and creative ways of using makeup with M·A·C fans and cosmetics enthusiastic across the country. Commenting on the collaboration, Bhumi said, “Being the first-ever brand ambassador for M·A·C in India is an honor and a dream come true!”
She further added, “As a teenager obsessed with the idea of beauty, for me to actually be able to own M·A·C products made me feel like I’ve really achieved something in life. I’m so excited to be working with a brand whose values and ethics resonate so strongly with me, and I look forward to having an amazing journey with M·A·C!”
Remarking further, Karen Thompson, Brand Manager, M·A·C Cosmetics India, said, “We’re so excited to have Bhumi become the face of M·A·C in India. In addition to her passion for all things beauty, we were drawn to Bhumi’s strong point of view and message of inclusivity. She epitomizes our brand values and serves as an inspiration to girls everywhere who dare to dream.”