Rolls-Royce has formally announced the launch of one of the most exclusive members’ club for the global elite. Called “Whispers,” think of it as a virtual social platform where like-minded Rolls-Royce owners from across the world can network along with experiencing the world of curated luxury put together by experts. In the luxury automaker’s own words, “Rolls-Royce patrons are a unique subset of society – entrepreneurs, visionaries, heads of state, royalty, founders and the brightest stars of the entertainment industry. These clients are global denizens, connoisseurs, patrons of the arts, philanthropists, collectors of fine and exquisite items; individuals untethered by common constraints such as time and money.” Whispers brings together these elite Rolls-Royce customers and offers them a curated selection of the world’s most rarefied products and experiences.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said: “It is with pleasure that today we introduce to the world an Application named Whispers; an innovative, digital House of Rolls-Royce, conceived and deployed over two years ago. Whispers is completely unique. It is a digital gateway to a fascinating world beyond, where the exceptional and the extraordinary come together and are tailored to meet the demands and tastes of our eclectic and highly valued community of clients. Whispers offers transformative experiences, rare and desirable products, whimsical treasures and exclusive Rolls-Royce previews that are curated by Rolls-Royce and delivered directly to the fingertips of our global community.”
The app offers an “ever-changing collection of beguiling products has been curated to surprise, delight and intrigue.” The members can even work with the experts to create their own experiences or products. “They are invited to work with experts to design and build their own personal racetrack, or commission a personalised Monopoly set incorporating one’s own properties and assets.” In addition to that, members will also have access to an array of events and experiences. Rolls-Royce says the Whispers was launched two years ago in absolute secrecy to a select group of clients. The service was fine-tuned with the help of their feedback and it was finally launched officially in the United Kingdom, Europe, the Middle East and the United States, with already a large numbers of Rolls-Royce customers enjoying the exclusive members club. Exclusively available only for the automaker’s customers, it is free for all the owners of a Rolls-Royce motor car built-in 2003 or newer.