Louis Vuitton knows how to make a great first impression; it is you the luxury label is worried about. Good thing it came up with the perfect solution to help you hone your social skills. The maison teamed up with artist Es Devlin and luxury catering company, Opus 11 to host a creative, immersive dinner and show everyone how it is done. The apparatus that brought the entire evening together was LV’s moving dinner table. Based on the concept of a turntable, this genius move helped turn a traditional dining table into a rotating interactive installation. With every new course, guests enjoyed not only the food but also new company and fresh conversation.
In a world where necks and thumbs are overworked owing to constant phone use, tongues were set in motion for actual adult conversation this time. For centuries, the table has been a space where one easily converses and connects. One simple device, the smartphone, changed that by turning this hub of active conversation into a dead space; but trust Louis Vuitton to enter any picture and spark real interaction. The moving installation had two facing circles of diners.
Guests on the outside remained stationary, while those inside sat on a slowly rotating motorized platform. As the inner group moved, different people came into view across the table, creating opportunities for conversation without anyone having to stand up. All through the course of the evening, everyone encountered five new people to connect with.
According to Popbee, to make this experiment a success, the team rehearsed for three hours to coordinate service, movement, and seating transitions. The rotating setup gave Louis Vuitton’s guests a fresh way to connect over dinner. Art met the dining table at Park Village Studios, a former Victorian riding school near Regent’s Park during Frieze Week, turning an ordinary meal into an unforgettable experience.
