We already spoke about this man throwing off his shirt to celebrate his newest role as Diet Coke’s Creative Director. This time it’s the well-designed cans that we are keener to discuss. Fashion designer Marc Jacobs marks the 30th anniversary of Diet Coke with three designs, each one inspired by a different decade since the drink’s launch. Each design pays tribute to the fashion trends of the ’80s, ’90s, and 2000 and features an illustration of a model from that era. The can that represents the 1980 era features a burst of bow-ties with a woman dressed in a tuxedo. The ’90s can play with birds fluttering around a woman posing in a pink and purple bustier dress, stilettos, and a hat. Lastly, the can from 2000 is showered with polka dots and highlights a modern woman sporting a short haircut and standing tall in a trendy monochrome striped outfit.
WWD reports that. ‘The first cans and bottles are slated to arrive next month in 11 European markets, including the U.K., France, Benelux, and Iceland.’