Marc Jacobs designed Coca-Cola cans unveiled


We already spoke about this man throwing off his shirt to celebrate his newest role as Diet Coke’s Creative Director. This time it’s the well-designed cans that we are keener to discuss. Fashion designer Marc Jacobs marks the 30th anniversary of Diet Coke with three designs, each one inspired by a different decade since the drink’s launch. Each design pays tribute to the fashion trends of the ’80s, ’90s, and 2000 and features an illustration of a model from that era. The can that represents the 1980 era features a burst of bow-ties with a woman dressed in a tuxedo. The ’90s can play with birds fluttering around a woman posing in a pink and purple bustier dress, stilettos, and a hat. Lastly, the can from 2000 is showered with polka dots and highlights a modern woman sporting a short haircut and standing tall in a trendy monochrome striped outfit.

WWD reports that. ‘The first cans and bottles are slated to arrive next month in 11 European markets, including the U.K., France, Benelux, and Iceland.’

Also read -  Coca Cola makes a foray into the virtual world with its first-ever NFT collection

[Wwd]

Tags from the story
,