Bugatti has spent over a century making cars that exist outside the normal rules of what a road vehicle should be. Turns out, they apply the same logic to bicycles. The Bugatti Factor ONE, limited to just 250 examples worldwide, costs around $29,600. The standard Factor ONE it is based on retails at roughly $17,800. So you are paying a significant premium over the already expensive base bike, purely for the Bugatti treatment. For context, that puts it in the same bracket as a used Porsche 718 Boxster.
The bike is deliberately UCI-illegal. The UCI is cycling’s governing body, and its rules specify that forks can be no wider than 115mm. The Bugatti Factor ONE’s fork runs to 147mm, wider than permitted, and shaped with fairings that actively manage airflow around the brake caliper. Factor says this reduces drag by approximately 2 watts. Not a lot by itself, but in elite cycling, 2 watts is the difference between winning and losing a time trial.
The frame is built from a combination of carbon fibers, finished in the same 3K twill weave used on Bugatti’s road cars. It’s similar to the carbon dashboard trim on a Chiron, except the entire bike is made of it. The saddle is wrapped in Alcantara, the same suede-like material found in Bugatti interiors.
The wheelset, the Black Inc Bugatti Hyper 62, weighs just 2.8 lbs for the pair. For reference, the exceptionally lightweight 20-inch wheels on a Bugatti Bolide tip the scales at around 16 lbs for each front wheel, and 18 lbs per wheel at the rear.
All the components are as high-end as they get, understandably. Even the brakes have carbon centers, branded with the Bugatti name. Like every record-setting Bugatti in the last decade, the tires are bespoke and finished in French Racing Blue sidewalls. Each of the 250 bikes is individually numbered, built in tightly controlled conditions, and intended for collectors and enthusiasts. Obviously, collectors come first. This will most likely be a matched accessory for someone who already owns a Chiron. Or, a very serious piece of kit for someone who wants the Bugatti name without the $3 million entry fee.
