The much-anticipated collaboration of 2022 is here! Yes, we’re talking about Vespa’s latest drop – a chic all-white scooter designed by none other than Justin Bieber. The project marks the super star’s first-ever automotive partnership and is grabbing headlines for more reasons than one!
The novel Justin Bieber X Vespa scooter is modeled on a Piaggio Sprint base – available in 50, 100, and 100cc guise and boasts striking all-white livery on the exterior panels and rims, along with a flame decal across its body.
The design further includes a full-color digital display that syncs with smartphones to play tunes and tweak the hue of the LED lights. Other merchandise in the collection includes gloves, a bag, and a matching flame-printed helmet.
Commenting on the collaboration, Bieber said, “The first time I rode a Vespa was somewhere in Europe, probably either London or Paris. I just remember seeing a Vespa and being like, ‘I want to ride one of those.’ And I had such a great time, just the wind flying through my hair, the freedom. It was fun.”
He further added, “I love Vespa, and to partner with such a classic brand is so cool. Being able to express myself, whether it’s through art, music, visuals, or aesthetics, being able to create something from nothing – it’s a part of me. Ultimately the goal in creating and designing is always to put your own unique spin on things.”