If you thought Mercedes-Benz could make money only through car sales and sponsoring events, they have successfully embraced a new technology phenomenon! They have just managed to raise a whopping $2.5 Million through the Apple iPhone and smartphone applications. Of this amount, $2 million alone was generated from the iPhone app launched six months ago, and the rest from apps launched as early as February this year. The apps enable Mercedes-Benz customers to pay for their monthly leases or car loans, manage their accounts, locate the nearest Mercedes-Benz dealer, contact a customer service representative, or read any company news announcements.
Tags from the storyApple-iPhone, Mercedes-Benz, Mobile-Phones