Only recently, Uber surprised visitors at CES 2016 by offering helicopter rides to its patrons to beat the traffic in Las Vegas. The American international transportation network company is at it again and has recently tied up with Airbus to offer helicopter rides around Utah during the Sundance Film Festival this month. The on-demand ride service Uber hopes to make travel easier for its more privileged customers with costly helicopter rides that will cut down travel time and beat gridlocked streets. Airbus CEO Tom Enders said to the Wall Street Journal, It’s a pilot project, we’ll see where it goes — but it’s pretty exciting.”
The service will be tested at the Sundance Film Festival in Park City, Utah, which starts on the 21st of January. Gradually, Uber and Airbus hope to bring this service to a wider audience. According to reports, Uber will offer rides in the Airbus H125 and H130 helicopters. Air Resources, a Utah-based operator of H125 helicopters, will also be a part of the effort. Details regarding the pricing of these helicopter trips are currently scarce, though from what we’ve seen before, these rides won’t come cheap and will probably be accessible only to a special clientele.
[ Via : Bloomberg ]