In shouldering its social responsibilities like a pro, Qatar Airways has launched all-new limited-edition amenity kids by BRIC for its first class and business class passengers. The latest offering is part of the marquee’s annual support bid for the Breast Cancer Awareness Month and will rolled out on select flights during the whole month of October.
Made exclusively from vegan leather, the amenity kids come in two colorways -– a white kit with the iconic breast cancer pink ribbon prints for female passengers and a charcoal grey kit with pink accents for male passengers. The luxe little bags feature a unique zipper pull in the shape of the breast cancer ribbon and come with the words -Support the fight & think pink’ inscribed over them. While Business Class passengers will receive socks, eyeshades, ear plugs and an organic range of products from Italy’s Castello Monte Vibiano Vecchio, those travelling first class will be offered the same products along with an additional Night Recovery Cream as well as BRIC’s signature eyeglass pouch. Economy Class passengers travelling on overnight long-haul and all ultra-long-haul flights will also be offered similar kits with a selected range of products.
Commenting on the offering, Qatar Airways Group Chief Executive, Mr. Akbar Al Baker, said: “Qatar Airways is devoted to raising awareness on the importance of breast cancer, and will continue to highlight the significance of Breast Cancer Awareness Month by offering very special BRIC’s luxury amenity kits to passengers in First Class and Business Class. Our annual campaign aims to increase the number of supporters who are dedicated to tackling breast cancer and creating positive change worldwide.” Here’s to supporting the fight with Qatar Airways and thinking Pink then!