The $3 million Jacob & Co. Billionaire III timepiece returns with triple the allure in emerald, ruby, and rainbow variants. It is a captivating kaleidoscope indeed!

The Jacob and Co Billionaire III Rainbow. Via Twitter / @_Jacobandco


Knowing well enough that the brilliance of the Jacob & Co. Billionaire III timepiece cannot be contained only enhanced, the luxury watchmaker with a penchant for perplexing onlookers has launched the masterpiece in three new iterations. The angelic pure white born from the profound love Jacob Arabo has for diamonds has rebelled for color and is now reborn with three new materials with a splash of hues so vivid the onlookers may need sunglasses to endure its charisma. Welcome the Billionaire III in a new bedazzling avatar that combines high watchmaking and high jewelry with three new variants chock-full with colored gems.

The Jacob and Co Billionaire III Emeralds. Via Twitter / @_Jacobandco

The three new timepieces are titled, Billionaire III Emeralds, Billionaire III Rubies, and Billionaire III Rainbow which give a pretty clear idea of the look of the timepieces but when it comes to Jacob & Co masterpieces, there is plenty going on in the background than meets the eye. The all-green Billionaire III Emeralds is set with a whopping 714 natural emeralds, weighing a total of 102.35 carats. The number of gems in the Billionaire III Rubies remains unchanged with the weight increasing to 147.65 carats. A motley of these two versions is the Billionaire III Rainbow.

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This gorgeous kaleidoscope of color boasts 580 natural sapphires in an insane 30 different colors to achieve the desired rainbow effect. The movement alone boasts 133 rubies with one large, 1.01 ct. rose-cut diamond for the crown. Jacob & Co. announced the arrival of the gem-laden giant watches on social media with excited responses from fans and followers. The coloured versions are ideal for billionaires with a love for color, a real ravishing ode to the Billionaire III known as a true heir to the original Billionaire. The colorless Billionaire III featured 656 emerald-cut diamonds unmatched in their intense whiteness, mind boggling purity and weight of 129-carat.

The Jacob and Co Billionaire III Rubies. Via Twitter / @_Jacobandco

Billionaire III worth $3 million was a testament to the level of expertise, dedication and exclusivity Jacob & Co. has achieved. The coloured versions are completely sheathed in top-quality gemstones which should put them in the bracket of $1-$2 million as gemstones are cheaper than diamonds but the million dollar price tag is a given with a Billionaire Watch. A lot of prominent names from the field of sports, business and music sport the spectacular, OTT timepieces coming from the Jacob & Co stable like Cristiano Ronaldo who even launched a collaborative line of watches, jacob & Co x CR7 models.

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Cristiano Ronaldo with Jacob Arabo the founder of Jacob and Co. Via Instagram / @Jacob & Co.

He also owns a slew of stunning timepieces from the luxury watchmaker like a $2 million Jacob & Co. Twin Turbo Furious timepiece, a $780,000 Saudi-themed Jacob & Co watch, and more. Asia’s richest man Mukesh Ambani’s wife Nita Ambani also showed off a $360,000 Jacob and Co watch studded with precious stones at her grandchildren’s birthday bash. With these color-burst editions hitting the market there will be hoopla among the wealthy of the world.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.