Rihanna shone bright like a diamond at her knockout Super Bowl performance sporting a $72,000 Jacob & Co. timepiece

Image - Jacob and Co.


Stealing the spotlight from Rihanna, one of the most iconic female music artists of all time, is no small feat. Rihanna’s $72,000 Jacob & Co. became the cynosure of attention as the songstress and her exquisite timepiece in red literally painted the Superbowl red! The Jacob & Co Brilliant Northern Lights timepiece complemented the Umbrella-singer, who illuminated the crowd with her blazing energy and a stunning scarlet Loewe jumpsuit. The 44mm timepiece looked amazing with 251 pavé-set, round-cut diamonds, and a dazzling crown flaunting 30 round-cut white diamonds.

Image – Jacob and Co.

The full red crystal cover on what is easily one of Jacob & Co. most alluring timepieces owned by Rihanna makes the timepiece a true treasure. Founder and creative director Jacob Arabo stated, “Rihanna is like a goddess. She has it all, a sense of leadership like no other, heaps of talent, and unique, vibrant energy. During the Superbowl performance, she showed once again that she owns the stage, just any stage. And she’s a demanding customer. She only ever goes for the best of what we do.”

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Something that no luxury brand forget a watch manufacturer has done till date. Jacob and Co is building the world’s tallest residential building.Image – Jacob and Co.

Limelight and hard work combined have catapulted the luxury brand to sales and success-
Catchy collaboration with Christiano Ronaldo, a plan to build the world’s tallest residential building in the heart of Dubai, and association with The Godfather movie has not allowed the luxury watchmaker to escape headlines. These significant developments have led to a rise in sales for Jacob & Co of 132% from 2022 to 2013, per Watchpro. The New York-based jeweler and watchmaker is making a mark in every corner of the world. The most recent was a Jacob & Co boutique in Dubai Mall earlier this year.

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Cristiano Ronaldo wearing a custom Jacob and Co watch.Image – Jacob and Co.

“Joining my father to run the company, doubling our business activities in two years has been incredibly challenging and rewarding. Supporting Jacob & Co’s growth is the implementation of a strategy based on total independence, an agile management structure, a laser-like focus on innovative creations and absolute excellence,” shared Benjamin Arabov, who oversees the business with his father.

“We see attractive opportunities in the US as we further develop our lower-end timepieces, with substantial growth happening in 2024 and 2025,” Arabov revealed.

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.