One thing you wouldn’t think about gilding would be a tire. However, Z Tyres had other ideas and has gone on to develop the world’s most expensive tires. When we say expensive, we mean $600k expensive, complete with diamonds and 24-karat gold. The Guinness World Records has recorded the tires as the ‘Most Expensive Set of Car Tyres.’ Back in the day we’ve seen rather indulgent and expensive carwashes that cost nearly $141k. This could top that easily.
One would find it difficult to imagine how rugged tires could be fitted with jewels but designing these types was no child’s play. They have been designed and decorated with the assistance of Joailier Prive and its Italian artisan jewelers. The gold leafing was done later in the UAE by the same craftsmen who worked on the Abu Dhabi presidential palace. The new tires are more of a statement than anything. They aim to “set a new benchmark for drivers who are not only ‘money smart’ but also understand the value that technically capable tires add to the driving experience.”
Z Tyres has strongly conveyed how its tires offer an optimum balance between strong wet grip credentials, improved rolling resistance characteristics for better fuel economy, and lower noise levels. The noble deed done here is the announcement that all proceeds from the sale of this bespoke tire will be donated to the Zenises Foundation.
Zenises CEO Harjeev Kandhari said: “We’ve always treasured the outstanding skills and dedication involved in developing our Z Tyre range, so we thought what better way to celebrate this achievement than with a record-breaking special set of tires especially commissioned for a unique buyer. We are thankful to the Government of Dubai and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai, to have fostered such an environment of creativity in Dubai. This environment has allowed us to “dream big” and develop such world record-breaking ideas. In keeping with the spirit of the Holy Month of Ramadan, Z Tyres will donate all profits from the $600,000 sale to the Zenises Foundation, which focuses on improving access to education across the world”.
