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Amrita Shahra Sachdev

Amrita Shahra Sachdev

CelebritiesMay 23, 2021<May 23, 2021

From Betty Ford making a statement by wearing a pantsuit to Melania Trump sending a message to the ‘fake news media’ with a Zara jacket – The five most fearlessly fashionable FLOTUS (First Ladies of The United States)

Fashion and politics have always been closely linked. First ladies are emulated and heralded as trendsetters during their…

FashionApril 24, 2021<April 24, 2021

They lit up on Instagram, led to serpentine queues and crashed websites – These are 5 of the most successful fashion collaborations ever.

The buzzword in the luxury market is ‘collaborations’; almost all high- street, as well as luxury brands, are…

FashionMarch 22, 2021<March 22, 2021

Louboutin have the color red and Burberry its checks – These are the only luxury brands who have successfully replaced their logos with colors and signage

But a few brands have attained numero uno positions in their categories by building their brand imagery instead…

Other StuffFebruary 19, 2021<February 18, 2021

From a vagina candle to bee stings to even facing the wrath of NASA – Why critics love to ridicule Gwyneth Paltrow and the very scandalous Goop

It was in the year 2008 that Gwyneth Paltrow, the acclaimed movie star launched Goop as a newsletter….

FashionDecember 27, 2020<December 26, 2020

Dorned by celebrities, amplified by influencers and loved by all – These are the 10 most desirable bags of the last decade

As the year draws to a close, let’s jog down memory lane and identify the bags which were…

CelebritiesDecember 6, 2020<December 6, 2020

From a fun loving child on a family reality show to a mega influencer. Kylie Jenner – the controversial, ‘youngest billionaire’ we all love to hate

Who doesn’t remember watching everyone’s favorite guilty pleasure, Ryan Seacrest’s mega-hit reality show on E- entertainment ‘Keeping up…

FashionNovember 18, 2020<November 29, 2020

It started as a sketch from an airplane discussion and is now the most coveted fashion accessory – A look at the rise and rise of the Hermes Birkin bag

As it usually happens, serendipitous chance encounters create history, and the story of Hermes’ Birkin is no different….

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