Cognac and Tech – Rémy Martin debuts mixed reality experience with Microsoft HoloLens

Microsoft HoloLens, the company’s holographic, augmented reality headset is an incredible piece of tech hardware. Showcased for the first time at a Windows 10 event at the beginning of 2015, the $3000 mixed reality headset is still under development and a consumer version is yet to come. But, Rémy Martin, one of the world’s biggest cognac producers, has teamed up with Europe’s leading HoloLens development studio named Kazendi to come with an innovative way consumer brand experience. The ‘rooted in exception experience’ made its world première in Los Angeles, on June 15, and will be soon rolled out to stores and events worldwide.

YouTube video

Accompanied by the voice of Baptiste Loiseau, the Cellar Master of the House, the client is invited to approach a three dimensional table with topographical design on which the HoloLens are showing holographic elements of Cognac Grande Champagne and Cognac Petite Champagne vineyards. “To us, Mixed Reality is an amazing opportunity for storytelling. How better could we engage our clients and reveal our roots? Our chalk? Our exception? Than by quite literally raising it out of the ground, for our clients to see, and be convinced about Rémy Martin thanks to the breath-taking HoloLens technology?” explained Augustin Depardon, Rémy Martin Global Executive Director.