LG’s ultra-premium home entertainment and appliance brand ‘LG Signature’ has teamed up with famous American designer, potter and author Jonathan Adler to bring together unique design and the latest in innovative technology in one place. Starting from September, the LG Signature collection of premium products will be available at flagship Jonathan Adler locations across the United States. The collection that will be featured in select Jonathan Adler locations include LG SIGNATURE 77- and 65-inch class OLED TVs, counter-depth refrigerators, the mega-capacity TwinWash washing machine and companion electric and gas steam dryers, a unique combination washer-dryer, and an advanced new air purifier.
“Even with its diverse array of products, LG SIGNATURE’S unique functionality and minimalist design allow these products to retain a shared iconic identity, representing the perfect fit for Jonathan Adler customers,” said David VanderWaal, LG’s U.S. marketing vice president. “LG SIGNATURE marries style and innovation,” said Adler. “Who knew appliances could be so chic? The second I saw the glamorous LG SIGNATURE product line, I knew I would be replacing everything I own. I can’t wait to invite my neighbors over—they’ll be so jealous.” The Jonathan Adler Store experience is complemented with the “LG Signature Concierge” program that will provide 24/7 VIP-level one-on-one customer service and support to its patrons.