The Waldorf Astoria has embarked on a new partnership with British toy company Hamleys that will introduce a range of id friendly events to the three Waldorf Astoria hotels in Shanghai, Beijing and Chengdu. In a bid to thrill and excite a younger demographic of guests, the two brands have introduced a playful Hamleys-themed Afternoon Tea, a one-of-a-kind room package with kid-focused amenities, and a Kid’s Edutainment Club full of interactive activities.
The Hamleys-themed afternoon tea is an imaginative and playful take on tea traditions. Kids and adults are invited to feast on sweet treats including specialty cakes and snacks, including a scrumptious dessert shaped like a Hamleys teddy bear and Waldorf Astoria brand’s most iconic treat, decadent red velvet cake. The guests of honor at the tea party is a life-sized Hamleys bear, whom kids can play and cuddle with.
The kid-friendly room package invites guests to book a stay in rooms have been specially designed with kids in mind. These rooms include add-ons such as colorful tents for imaginary camping trips, and feature special amenities for kids like mini-bathrobes and slippers. Participating kids will also receive a goodie bag packed with rainbow pens, water bottle and a cuddly teddy bear.
Meanwhile, the Kid’s Edutainment Club at the Waldorf Astoria Beijing promises to keep kids entertained with a series of educational games and activities. The space has dedicated interactive zones like the Art and Craft Zone, the Interactive Technology and Reading Zone, the Building Blocks and Logical Thinking Zone, and the Recreation Zone which aim to keep children stimulated. In time for summer, the club will offer creative skill-building workshops, including cookie-making, painting, storytelling, Lego-building and colorful sand bottle art making.
“This partnership with Hamleys presents our Waldorf Astoria hotels in China the opportunity to curate additional unique and exclusive experiences for discerning family travelers, which will turn into truly unforgettable memories for the family, lasting long after their visit ends” said Daniel Welk, Vice President of Luxury and Lifestyle Operations at Hilton Asia Pacific.
