We speak to Cammie Cannella of Kiehl’s on anti-aging, Indian skin tones and a lot more

Skincare is a serious business and who better to advocate that thought than the seriously beautiful Cammie Canella. The radiant beauty Cammie Cannella joined Kiehl’s as a customer representative, 25 years ago, working at the brand’s flagship store in New York City. Canella believed in Kiehl’s 92-year old initiative to provide unparalleled skincare and is now famous as “the face of Kiehl’s” and the spokesperson of the company. Her eloquence and dynamism put this old-world apothecary in New York’s East Village neighborhood on the world map at the highest level of the pharmaceutical and aesthetic platform. They are now coming to India with a formula called the ‘New Vital Skin-Strengthening Super Serum’. This daily serum is powered by 11kDa Hyaluronic Acid and an Adaptogenic Herbal Complex that helps strengthen the feel of skin’s resilience, suppleness, and plumpness to visibly address signs of aging for healthy, youthful-looking skin after just four weeks. Let’s find out more about the Indian skin, the super serum straight from the specialist’s mouth:

1. Indian skin tones have a very wide color spectrum and each comes with their own set of issues like under-eye circles or pigmentation around the mouth. Does that affect the effectiveness of the Kiehl’s Anti-Ageing Vital Skin-Strengthening Super Serum?
Kiehl’s Vital Skin Strengthening Super Serum is a Hyaluronic Acid serum which strengthens skin to help resist signs of aging while boosting radiance and smoothing fine lines. It is formulated with 11kDa Hyaluronic Acid — our smallest form of Hyaluronic Acid, which penetrates 8 skin surface layers deep** — and an Adaptogenic Herbal Complex, our serum neutralizes the effects of external skin-aging stressors for youthful, radiant skin. Protects against stressors including sun exposure, pollution, stress, lack of sleep, diet, and temperature that can lead to early signs of aging.

It improves skin texture by 41% & boosts radiance by 29% and improves resilience by 38% for glowing, healthy-looking skin. It visibly reduces fine lines by 27% & double’s skin strength. The product easily absorbs with a lightweight texture

It can be used for all skin types, including sensitive skin & it fit perfectly for an Indian skin type as Indians face the maximum amount of external stresses like humidity, pollution, etc due to its vast diversity. Thus its effectiveness is not determined by any skin tone or color, it works beautifully with all skin types and tones and has an adaptogen which brings out the natural skin complexion making it super supple and ready for any makeup or ritual

2. Indian skin is also more prone to tanning and that accelerates the signs of aging. Does the new Anti-Ageing Vital Skin-Strengthening Super Serum also help on that front?
Skin changes happen internally as well as externally. Skin faces with a lot of factors on a day to day basis such as pollution, stress, sun rays, etc. The skin needs resilience. It needs a healthy foundation in order to resist the signs of aging. The usage of active ingredients is essential as one starts growing old. At Kiehl’s, we help to graduate to natural resilience to aging skin. Also one should look for adaptogens in the formulas as they help in bringing the skin to its most natural form. Hence it works beautifully on the skin texture and fights both external and internal stressors while making the skin ready for any extremity while maintaining the skin’s immunity.

3. These are probably the most stressful times we have all witnessed in a very long time. How does the stress caused by a pandemic affect skin health?
It is important to take care of our skin in this pandemic. With everyone being at home now, it’s easier to take good care of one’s skin. Diet plays an essential role in having healthy skin. One should eat nutritious food & get enough sleep. Along with that using the right moisturizers, cleansers as per your skin type, and vitamin C is one of the best ways to have a supple and healthy skin. These times have reawakened and brought self-care to center stage and have made it even more clear that one needs to build on to their immunity for not just body but skin at the same time. As it’s affected vastly with poor hygiene levels. The key to good skincare in these times is to look for products that make your skin resilient and ready for the future and defying all the early signs of aging.

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4. Does a global crisis also affect the kinds of products made by Kiehl’s? How do you decide what the world needs to better their skin when you have almost made it all over the years?
Kiehl’s chemists and pharmacists are constantly evolving the potent formulas as to how to make them more robust and efficacious in nature. At the same time working on bringing new products each year consisting of a unique blend of nature and science. They also vary about the fact the impact on nature should be minimal but consistently developing upon the post-consumer recyclable materials for our bottles & sustainable sourcing of ingredients.

5. Hyaluronic Acid is the current hot ingredient in the skincare market. Is the ingredient suitable for sensitive skin too? What are its key benefits?
Hyaluronic Acid is our smallest form of Hyaluronic Acid, which penetrates 8 skin surface layers deep** — and an Adaptogenic Herbal Complex, our serum neutralizes the effects of external skin-aging stressors for youthful, radiant skin. It protects against stressors including sun exposure, pollution, stress, lack of sleep, diet, and temperature that can lead to early signs of aging

• Clinically shown to improve skin texture by 41%*
• It boosts the radiance by 29% and improves resilience by 38% for glowing, healthy-looking skin*
• It helps in reducing fine lines by 27%* & in doubling the skin’s strength
• Absorbs easily with a lightweight texture
• It can be used for all skin types, including sensitive skin

 It fits perfectly for an Indian skin type as Indians face the maximum amount of external stresses like humidity, pollution, etc due to its vast diversity.

6. Kiehls was started way back in 1851. Does the company still delve into past archives and researches when creating a product?
Yes, completely all the formulas brought to the world have been constantly evolved to present the finest skincare apothecary in today’s day. Kiehl’s ensures that our best selling formulas are advanced each year to share an even better product ready to be consumed by today’s age and day women & men. Making sure of the fact the ranges and formulas developed centuries ago still stand true to their original researched blends and ingredients.

7. If you had to pick one Kiehl’s product for yourself, which would you pick and why?
Well, that’s a tough one as I I love all Kiehl’s formulas. Each product has its own benefits and are related to different regimes for skin type and concern. However, I do not miss a day without using the ultra facial cream as it is not only light on my skin but also helps my skin feel supple and bright, prodding 24-hour moisture and a top of VIT C serum which is Powerful Strength line Reducing Concentrate Concentrate which contains 12.5% Vit C and Hyluaronic Acid making the skin absolutely ready to take in the world in the day. Also, my current fav is Super serum which is topping the chard due to its unique blend and how well it pairs up with any makeup on top making it a perfect primer for that dewy finish.  

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