BMW unveils i-collection accessories with eco-friendly credentials


After successfully launching i3 and i8, BMW has rolled out a lifestyle accessories line-up based on the ‘i’ sub-brand. Named the ‘BMW i collection,’ the accessories stick to the eco-friendly character marked by the Bavarian automaker’s i-brand sharing the same vision. Unlike the usual accessory collections launched by luxury carmakers exhibiting panache and opulence, the BMW i collection has premium yet utilitarian and everyday items in the list.

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Items from the BMW i collection like the urban mega-shopper bag, laptop bag, and notebook are made from sustainable and modern materials, including leather tanned using olive leaves and a felt-look fabric made from recycled PET. The BMW i notebook is accompanied by a BMW i ball-point pen, and all the items are highlighted with the color blue and have BMW i insignia marked on it.

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Other items from the BMW i collection include matt-aluminum finished 16GB USB drive, BMW i solar charger that can charge MP3 players and mobile phones, and BMW i keyfobs and lanyards. The i-edition accessories will go on sale from October 2013 onwards, with prices ranging from €15 ($20) for the pen or lanyard to €99 ($135) for the urban shopping bag.

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[Via – BMW]

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.