What happens when the Italian fashion brand M Missoni and Los Angeles-based cannabis brand Pure Beauty come together? The result is designer custom cannabis cigarettes that are eye-catching with snazzy zigzag patterns. The unveiling was as stylishly done as the product, during the brand’s autumn/ winter 2020 show in Los Angeles, featuring a Missoni-branded trolley transporting guests and models through the city to a showcase at Pink’s Hot Dogs. this is the first time a luxury fashion house and a cannabis brand are collaborating as Marijuana for recreational use is legal in 11 states, including California.
Speaking of facts and figures, legal cannabis sales in America increased by 32 percent from 2018; In order to keep up with the increasing demand, the M Missoni x Pure Beauty cannabis cigarettes will be available for purchase for a limited time at select dispensaries in California.