Lots of trees and sunlight – Inside London’s newest Apple store at Regent Street


Our beloved tech giant, Apple is all set to re-open its store at London’s uber-chic locale – The Regent Street. Post its four-year overhaul, the central London store will yet again open doors for apple enthusiasts all over the city. It is renovated in close association with Foster + Partners and presents a crisp, fresh vibe that is bound to catch every customer’s fancy.

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Located in a nineteenth-century building with a restored Grade II – listed façade, the new décor perfectly complements the architectural heritage and traditional craftsmanship of the locality with a renewed emphasis on transparency and accessibility.
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Inside, you are greeted to a tree-filled, double-heightened town square that invites you to engage, mingle, and lose yourself in a grand world of apple products. Submerged in natural light with fresh green plantings, the store aims at improving visual connections for visitors in an invigorating and fresh organic setting.
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The wall facades are built in classic Portland stone, while luminescent panels – the longest in the world according to apple, cover the entire ceiling. Further, twin staircases of sandblasted and honed Castagna stone walls bring visitors to a re-modeled mezzanine that is built with the best Carrara marble and hand-cut Venetian smalti glass tile.
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The store is categorically split into three parts – the Avenue, Boardroom, and Forum. While the Avenue houses an interactive wall display, the forum is a central space where customers can learn from experts and enjoy different entertainment content. Similarly, the boardroom nestles within it a meeting space for Apple experts, entrepreneurs, and developers.
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The tech giant recently bagged a coveted preservation award for sensitively repurposing historic buildings. The Regent Street store on similar lines is a spectacle of its own and a very unique amalgamation of traditional antiques and modernity. Refurbished into beauty, this new store is certain to appeal to all Londoners alike!

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[Via:Dezeen]