Rimowa has launched limited-edition Metro cards for NYC subway


A smart mind never fails to impress. Like this really cool idea by ‘Rimowa’, the high-end luggage brand that has recently tied up with the Metropolitan Transit Authority to issue branded MetroCards within New York City’s subway system. It’s really cool and so simple but effective if you come to think of it. Everyone who travels daily wishes to travel to better places; tapping into wanderlust is really a great way of grabbing eyeballs and when it’s a luggage brand what could be better? The MetroCards are really vibrant and something one would surely like looking at more than once. These custom collectible branded MetroCards come in four unique designs showcasing the different variations of travel on one side and a Rimowa suitcase on the other. Rimowa launched a “never still” campaign to celebrate its 120 year anniversary last year featuring Dior Men’s Artistic Director Kim Jones, basketball legend LeBron James and piano prodigy, Yuja Wang in three short films.

This year they are hitting bull’s-eye by distributing these collectible metro cards at over 15 subway stations in NYC. Roughly 250,000 MetroCards featuring the label’s signature corrugated-surface suitcases will be available at select subway stations across Manhattan and Brooklyn. Now people will be reminded to travel and carry their stuff in Rimowa suitcases.

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[Via:Hypebae]