Lamborghini set a new sales record by delivering 10,112 cars globally in 2023. The iconic automaker confirmed that it managed to break 10,000 sales for the very first time in its 60-year history, marking a major milestone. But that’s not all! The Sant’Agata, Italy-based company also announced that all the build slots for its supercars are sold out until 2026, which goes on to highlight that the wealthiest consumers on this planet are unaffected by the global economic slowdown. CEO Stephan Winkelmann told journalists on a call that “it’s a bit early to give a prognosis, but we have no sign of weakness in the market,” Bloomberg reports.
While 10,000 units a year might not seem to be an impressive figure, especially considering Toyota sells over 6000 cars a day in the United States on average, it’s a considerably big number for a manufacturer that produces uber-expensive vehicles with relatively much higher profit margins. In the first 30 years of manufacturing motorcars, Lamborghini only sold 8000 units across the world. Lamborghini’s closest rival, Ferrari, broke into five-figure sales a while ago, delivering 13,221 units in 2022. In comparison, Aston Martin and Rolls-Royce are still long away from the 10,000-unit mark, making their cars more exclusive.
It’s important to remember that Lamborghini was able to set a sales record with just two models in full production. Without any surprises, Urus was the highest-selling Lamborghini model last year, making up the majority of sales with 6087 deliveries. The Italian marque delivered 3962 Huracans globally, while 63 Aventadors were also handed over to their rightful owners last year. The remaining units constitute limited production models like the Countach LPI 800-4. The new Revuelto, which replaced the Aventador in Lamborghini’s portfolio, was launched late last year and did not have an effect on the production numbers. However, all the units of the hybrid supercar planned to be produced by Lamborghini have already been snapped up.
The United States was Lamborghini’s biggest market in 2023, with exactly 3000 cars delivered in the country. In second position was Germany with 961 cars delivered, followed by China in the third spot with 845 units. Lamborghini reaffirmed its commitment towards electrification, saying the Huracan’s successor and the Urus will be plug-in hybrids. The company also claimed that two all-electric vehicles are on the horizon. “We don’t want to be the first with this technology,“ Winkelmann said. “We want to come on the market when we’re the best, and when the technology is ripe.”
The super-rich are getting richer
The global economy is still limping along, while forecasts made by experts still claim that the world might still be vulnerable to a financial crisis. While most of the people across the planet are grappling with the worries of economic slowdown, the richest 1% are only getting richer. According to a 2023 report, “the richest 1 percent grabbed nearly two-thirds of all new wealth worth $42 trillion created since 2020, almost twice as much money as the bottom 99 percent of the world’s population.” This trend is clearly visible in the automotive industry. While high-end car makers are setting new sales records, the broader auto industry has been forced to deal with slowing sales.
