BMW Individual introduces bespoke M760Li inspired by luxury yachts for its 25th anniversary


BMW Individual is celebrating its 25th anniversary this year and the Bavarian automaker has introduced a custom M760Li xDrive V12 Excellence inspired by Nautor’s Swan to mark the occasion. Nautor’s Swan is a Finnish shipyard with a history of over 50-year in building luxurious, high-performance yachts. Slated to make a public debut at the Frankfurt Motor Show, the bespoke model features quite a few Nautor’s Swan’s own elements made by hand at their workshop in western Finland. The one-off model wears a special BMW Individual color named Damask Red on the outside. Inside the cabin, the interior is decked out in two-tone Merino leather in smoke white and Criollo brown.

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The boot is fitted out in Alcantara Smoke White and its floor is covered with carbon-bonded teak panels, made by Nautor’s Swan. The interior trims, entry sills and floor mats are also made with teak and feature the Finnish shipyard’s insignia. The brand’s logo is also stitched into the headrests and cushions and features on the sun visors and interior trims made of European oak on the driver’s side and the central console. The brake calipers on the BMW Individual M760Li are exclusively finished in the same color as the car and bear a raised Swan logo, which is manufactured in an extra procedure. In addition to that, the boot lid of the car is also decorated with the Nautor’s Swan arrow, which is usually to be found on the side of the yachts. Mechanically, the bespoke model is exactly same as the car it’s based, which is powered by the same M Performance TwinPower Turbo 12-cylinder petrol that produces 610 hp and 800 Nm of torque.

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Written By
Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.