Rolls-Royce has unveiled a series of nine bespoke Wraith ‘Inspired by British Music’ cars, created in collaboration with, and celebrating the legacy of, some of British music’s most revered rock legends. Four highly bespoke models out of the nine were revealed a few days back at the Sanderson Hotel in Fitzovia, London. Each of these models honors an individual British rock legend – The Who’s lead signer Roger Daltrey CBE, Francis Rossi of Status Quo, Dame Shirley Bassey, Ronnie Wood of The Rolling Stones, Sir Ray Davies of The Kinks and Giles Martin, celebrated producer and son of songwriter Sir George Martin. The project took 18 months to conceive involving the musicians visiting the home of Rolls-Royce in Goodwood, England to work intimately with Taylor and his bespoke designer Matthew Danton
Torsten Müller-Ötvös, Rolls-Royce Motor Cars CEO, said: “The enduring allure of Rolls-Royce has been encouraged over the years by some of the world’s most famous and important music icons. So many have turned to Rolls-Royce to celebrate their success with the ultimate display of originality and creativity. This collaboration – with some of Britain’s most celebrated musicians – promises to add to this legacy, creating truly unique collectors’ items which also support worthy charities.” The rest of the collaborations will also include designs by Dame Shirley Bassey, Status Quo’s lead singer and guitarist Francis Rossi and The Rolling Stones’ Ronnie Wood. The entire fleet of bespoke models will be sold later in 2017 through the brand’s European dealer network with Rolls-Royce donating ‘a proportion’ of the value of each car to charities selected by the musicians who’ve designed them.