Rolex is known for its iconic sports watches, but with the release of the Perpetual 1908, it marks a bold step into the world of luxury dress watches. This new model combines Rolex’s signature precision and craftsmanship with a refined, elegant design that is aimed at collectors and watch enthusiasts looking for a more formal alternative in the brand’s lineup.
The new Perpetual 1908 brings an intriguing new twist to the line with the addition of the Settimo bracelet, which is crafted in 18k yellow gold. This is the first time a bracelet like this has been made for Rolex, signaling a shift towards a more refined, jewelry-like aesthetic for the brand.
The Settimo bracelet is an innovative design, made up of seven highly articulated links, each polished to a mirror finish. The bracelet not only enhances the aesthetic appeal of the watch but also ensures flexibility and comfort, even though it maintains the necessary rigidity to withstand daily wear.
The links are precisely machined with micro-tolerances, ensuring smooth articulation while providing a strong structure. A concealed Crownclasp further preserves the sleek and uninterrupted design. This new bracelet design is exclusive to the 1908 model and will not be used for any other Rolex timepieces, making it a true collector’s item.
The 39mm case of the 1908 retains its classic proportions, with a thickness of just 9.5mm, keeping it slim and elegant on the wrist. The watch is available with either a white or black dial, featuring applied Arabic numerals at the 3, 9, and 12 o’clock positions, along with faceted gold hour markers. The small seconds subdial at 6 o’clock adds a vintage touch, while the diamond-polished hands provide excellent legibility despite the lack of luminous material.
The movement inside the Perpetual 1908 is the in-house Caliber 7140, an automatic movement offering a 66-hour power reserve and incorporating innovative components like the Syloxi silicon hairspring and the Paraflex shock absorber for enhanced performance and durability.
Priced at CHF 33,400 (~$35,000), the Perpetual 1908 is not a limited edition, meaning it will be available to those seeking a premium Rolex experience. While it is not as widely accessible as other models, it stands as a luxury timepiece that bridges the gap between the brand’s iconic sports models and the refined elegance of traditional dress watches. This model is a testament to Rolex’s ability to evolve while maintaining its reputation for quality and craftsmanship.
