Burberry indulges the travelling man and how! How? By launching Travel Tailoring! “Travel Tailoring takes us back to the very thing we are founded on – design innovation and craftsmanship – and challenges the traditional construction of the classic British suit,” said Burberry Chief Creative Officer, Christopher Bailey of the ravishing range that features suits in lightweight construction and flexible fabric.
In a recently shot video, Ruen Brothers reiterate for the British label how this “new type of tailoring” lets one ‘walk like a man’. And sure it does, with its hassle free-ness, thanks to a new Italian ‘memory fabric’, a 100 per cent merino wool specially woven to resist creases and crumples. The fabric allows for “innovative lightweight construction” in the front panels of the suit, along with “lightweight shoulder construction.”
In fashion speak the suit jacket now sits like a normal blazer, but with more modern canvassing, lending extra flexibility and rotation in the shoulder. With two-piece suits starting at $1,995 and blazers available from $1,295 the travel consumer can now look sharp, even on the go.