When two luxury brands decide to take on each other you can expect entertainment for sure. And that is exactly what BMW and Audi have provided to its customers in California. Through a unique marketing war, the two brands are definitely leaving no stones unturned to put the other down. Don’t believe it? Check this out. On the corner of Santa Monica Blvd. and Beverly Glen Blvd Audi has put up some billboards showing the all new Audi A4 along with the headline: “Your move, BMW”. And what is BMW’s response? Santa Monica BMW had just one thing to say to its rival- Checkmate! A true marketing game played with skill and strategy, wonder who will emerge the victor of this great billboard battle. Until then, we might as well get a few laughs from these entertaining signs.