Rolls-Royce seems to be growing as a brand, and how. After the runaway success of the personalized Rolls-Royce Ghost and Phantom models service that has sky rocketed in the last 18 months, the brand has big plans for expansion. On the cards are a 2500 square meter Assembly Hall and a 640-sruqre meter Surface Finish Centre that will need funds amounting to £10 million ($15.8 million). The personalization service allows customers to commission cars to suite their lifestyle, style and lavish tastes, without damaging the performance or road safety of the vehicle.
With the new move, the company has announced to double the number of Bespoke experts throughout the business. The plant’s construction will begin later in the year and will be up and running by the end of 2012.