Mark Zuckerberg, the billionaire tech mogul and Meta CEO, has been making waves in the world of ultra-luxury watches. Over the past year, Zuckerberg has shown an increasing passion for high-end timepieces, particularly rare and vintage models. His latest choice, spotted at his wife Priscilla Chan’s lavish 40th birthday celebration, is a testament to his evolving taste: the Rolex Cosmograph Daytona reference 6269, one of the rarest and most exclusive Daytonas ever produced. Only 8 to 10 examples are believed to exist, commanding a price of around $1.3 million in the secondary market.
Long known for his minimalist fashion sense—often sporting a gray t-shirt and jeans—Zuckerberg has recently embraced luxury accessories, with a clear inclination toward vintage timepieces. His collection is rumored to include some of the world’s most sought-after watches, signaling a new era in his personal style. This shift is reminiscent of how other billionaires, such as Jeff Bezos and Elon Musk, have taken a deep interest in horology as a reflection of their status and taste.
The Rolex reference 6269, often dubbed the “Jack of Diamonds,” is an extraordinary timepiece. Manufactured in the mid-1980s, it was one of the first Rolex Daytonas to be factory-set with diamonds, making it a groundbreaking piece in the brand’s history.
Key features of the watch include a bezel set with 44 brilliant-cut diamonds, a pavé-set dial with nearly 240 diamonds, sapphire hour markers enhancing its luxurious aesthetic, and an 18K gold case and riveted Oyster bracelet.
Originally produced in very limited numbers, the 6269 and its baguette-diamond counterpart, the reference 6270, were considered “off-catalog” Rolex creations, meaning they were made for select clients rather than general retail. Seeing Zuckerberg wear this ultra-exclusive watch underscores his newfound appreciation for not just any Rolex, but the rarest of the rare.
Priscilla Chan’s milestone 40th birthday was nothing short of spectacular. While details of the private celebration remain under wraps, it was reportedly an elegant affair attended by close friends, family, and notable figures from the tech and business world. As always, Zuckerberg’s appearance was a focal point, but this time, it was his wristwear that stole the show.
Adding a touch of intrigue to the event, Lauren Sánchez, fiancée of Amazon founder Jeff Bezos, took to Instagram to wish Priscilla a happy birthday. This comes months after the now-infamous White House event, where Zuckerberg was caught on camera seemingly stealing glances at Sánchez, leading to a flurry of social media speculation. While the moment was lightheartedly dismissed, it added an unexpected layer of entertainment to Silicon Valley’s social circles.
Zuckerberg himself turned 40 last year and celebrated in true billionaire fashion—on his newly acquired $300 million superyacht launchpad. The Meta CEO’s embrace of ultra-luxury, whether in the form of rare timepieces or high-seas extravagance, marks a fascinating shift in his public persona. Once viewed as the archetypal hoodie-wearing coder, Zuckerberg is now establishing himself as a connoisseur of the finer things in life.
With his latest Rolex 6269 sighting, it’s clear that the Meta CEO is not just interested in luxury for luxury’s sake—he’s diving deep into the world of elite watch collecting. Could this be the start of Zuckerberg becoming a serious player in the vintage watch space? Only time will tell.
