History has written itself, the only people that matter in the social media world are the ones with blue ticks. And now Xyrena, a fragrance house has further justified that statement. “Verified: The Sweet Smell of Validation,” distinguishes celebrities and influencers from their billions of wannabes. The process of purchasing is almost intriguing; you’ll need a Xyrena employee to vet your handles then approve the purchase. Here’s another caveat, there’s a limit of one per customer.
Xyrena founder and “Verified” creator Killian Wells explains the concept behind this recent curation; an increasingly active interest in social media stratification, and the expanding gulf between those who influence and are influenced.
“I know a handful of people, especially in LA, who if offered the choice between a Lamborghini or social media verification, would easily choose the blue checkmark over a beautiful Veneno,” he tells PAPER.
“I’m fascinated by the ever-evolving concept of social currency. In this day and age, being verified on the right platform can literally be more valuable than a degree or an impressive resume. Luxury perfume has always had its own history as a status symbol, so I wanted to translate that into the digital era.”
Suddenly, I feel the urge to obtain that blue tick? Call me crazy!