Jimmy Choo celebrates 20 with a shoe-studded Memento

Jimmy Choo is one of the youngest in the fashion industry but also one of the most significant. The brand is celebrating 20 this year and to commemorate the occasion, Creative Director, and niece of Mr Choo, Sandra Choi has designed a capsule collection called Memento. It features 20 bags and shoes that are reimagined and designed to highlight the high glamour and luscious red carpet looks it prides over.

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Choi has also designed a limited edition shoe trunk with 20 shoe drawers each lined with suede and finished with a brad card holder to display a show sketch from Memento. Grab Cloud, a red flocked metal clutch bag is the bag in line to celebrate this anniversary. It is priced at $3,995. A gold-embroidered crystal version of this is also available at $4,950. In its 20-year journey, Jimmy Choo has made 618 carpet appearances and walked 46.4 miles on the red carpet. The brand was a favourite of Princess Diana – and we know how stunning and graceful the royal fashion icon was. The most popular red carpet appearance a Jimmy Choo made has been its Lance range.

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