Louis Vuitton has a stunning pop up in NYC that is made of fragrance packaging

Louis Vuitton recently launched a new fragrance line for men, called the Les Parfums Louis Vuitton. While the collection, with its five bold scents was unveiled in May this year, the marquee has post-datedly decided to celebrate its launch, with a unique ‘Fragrance Packaging’ themed Pop-up store in NYC.

Hosted at the city’s famous Rockefeller center, the shop is decked up with close to 3,000 white stacked paper tube packages. It is further adorned with 100 fragrance bottles, each created by Australian industrial designer Marc Newson to light up the center display. The exclusive pop-up opened to the public this Thursday, and is expected to run until the end of August this year.

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As stated by Jacques Cavallier Belletrud, Louis Vuitton’s master perfumer, “it is the perfect time to launch our men’s line. After having launched a collection of seven fragrances for women, along with Le Jour Se Lève in March 2018, we felt that it was time to create new fragrances dedicated to men.” While the new LV women scents were launched in September last year, it is the men’s offerings that are expected to bring in better sales. For now, let’s drop by the luxe LV Pop-Up at Rockefeller, shall we?

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A lawyer with a zeal for writing, Ekta has a deep love for linguistics, travel, and philosophy. Not an adrenalin junkie but likes going on occasional hikes to beat the weekday blues. Her bucket list includes escapades to Vietnam, Cambodia, and Morocco.