At the ongoing Viva Technology show in Paris, French luxury goods conglomerate LVMH announced a partnership with Epic Games, creator of Fortnite and Unreal Engine, to help transform its creative offerings and introduce new immersive experiences for its high-end fashion brands. The new strategic partnership will aid LVMH and its Maisons, which include Louis Vuitton, Celine, and Dior, among several others, to utilize the American game developer’s powerful 3D creation tools to offer unique digital experiences like virtual fitting rooms and fashion shows, 360 product carousels, augmented reality, creation of digital twins and more.
LVMH Group Managing Director Toni Belloni said: “We have always been committed to innovations with the potential to bring our customers new experiences. Interactive games, which have developed into a full-fledged cultural phenomenon, are a perfect example. The partnership with Epic Games will accelerate our expertise in 3D tools and ecosystems, from the creation of new collections to ad campaigns and to our Maisons’ websites. We will also engage more effectively with young generations who are very much at ease with these codes and uses.”
According to the LVMH, Epic Games’ industry-leading tools, which include Unreal Engine, Reality Capture, Twinmotion, and MetaHuman technology, will help the multinational conglomerate push the boundaries of customer engagement and unlock significant growth opportunities. Already several brands under the LVMH umbrella have tapped into the tools offered by Epic Games to create unique customer experiences, which includes Bulgari. The luxury brand recently unveiled an all-new metaverse experience inspired by Ancient Rome that was created using Unreal Engine 5.
“With this partnership, we will work with LVMH’s designers to transform physical and digital product creation using Epic’s suite of advanced creator tools. We are excited to accelerate the Group’s adoption of Unreal Engine, Reality Capture, Twinmotion and MetaHuman technology, and help LVMH’s global brands engage with customers through immersive digital experiences,” said Bill Clifford, VP at Unreal Engine at Epic Games.