The Dubai-based luxury hotel Burj Al Arab is celebrating Breast Cancer Awareness Month by launching the Pinking Burj Al Arab campaign. As a part of their endeavor to raise money for breast cancer awareness, the hotel has tied up with bespoke jeweler Gold & Co. London, to create an exclusive one-of-a-kind 24-carat rose gold iPad. The iPad will be on display in the hotel’s boutique and will be kept reserved for the person who quotes the iPad’s best price through the hotel’s Facebook page. Though the pink gold iPad is the highlight of the Pinking Burj Al Arab campaign, it also includes lighting the sail in pink with a projection of the pink ribbon logo and bespoke Pink Indulgence food and beverage offerings as the Pink Tea and the “Bella Rosa” Pink Cake.
Burj Al Arab promises to give all the proceeds from this sale towards Breast Cancer initiatives. The Pinking Burj Al Arab campaign will start with the lighting of Burj Al Arab’s sail in pink on Dubai Goes Pink day – 4 October, and will last throughout October.