Pepsi paid millions to paint a Concorde in its iconic blue livery. But the passengers who paid first class fares to fly the iconic jet got a much slower and shortened ride as the blue paint heated the jet so much it was allowed to fly at Mach 2 speed for a mere 10 minutes.
byIn the spring of 1996, one of the most ambitious and unusual marketing projects in aviation history took to the skies. Air France’s Concorde…
