Ferrari has put a price on the future, and it is steep. The Luce SUV, Ferrari’s first fully electric model, is expected to carry a starting price of around €550,000 or $647,000, according to a new report from Bloomberg. That figure is subject to a variance of roughly 10 percent in either direction, so the final number could land anywhere between $580,000 and $710,000. Even at the low end, it makes the Luce comfortably the most expensive production Ferrari you can buy outright, sitting well above the V12 Purosangue SUV, which starts at approximately $430,000.
What you get for that money is genuinely unlike anything else Ferrari has built. The Luce is powered by four in-house developed electric motors producing a combined 1,113 horsepower, arranged using a Halbach array configuration borrowed directly from Ferrari’s Formula 1 powertrain technology. This setup concentrates magnetic flux toward the stator, squeezing out maximum torque density. The 122 kWh battery delivers a range of over 330 miles, and the car supports 350 kW fast charging. A bespoke 880-volt platform underpins everything, alongside 48-volt active suspension so sophisticated that traditional anti-roll bars become unnecessary. Four-wheel steering and torque vectoring on both axles round out the technical picture.
Then there is the interior, which may be the most talked-about cabin in recent memory. Ferrari’s Centro Stile, led by Flavio Manzoni, collaborated with LoveFrom, the creative studio founded by Sir Jony Ive and Marc Newson, to produce something that consciously pushes against the touchscreen-dominated norm. Ive, the man who gave the world the iPad and its glass-first logic, chose here to bring back physical controls. The gear selector is glass. Surfaces mix polished steel, matte steel and toughened glass. The result draws from Ferrari’s own historic design language while feeling entirely new.
Ferrari will reveal the exterior on May 25th in Rome. First deliveries follow in October. The message from Maranello is clear enough already. The Luce isn’t trying to compete with other electric SUVs. It is asking for the kind of money previously reserved for low-volume hypercars, and betting that what it delivers justifies every cent.
