For decades, Brabus has been best known for its high-performance Mercedes-AMG builds, developing a reputation for extreme engineering and uncompromising customization. Until now, the company had never worked on a Lamborghini. That changed with its latest project, which takes the Urus SE and turns it into the most powerful and visually dramatic production-based SUV Brabus has ever created. With this move, the German tuner steps outside its traditional territory and into one of the most competitive corners of the luxury performance market.
The base vehicle is already a beast of a machine. The Urus SE packs a twin-turbo 4.0-liter V8 with a plug-in hybrid system, delivering serious performance straight from the factory. But, as you all know, Brabus does not deal in what’s deemed as enough. Its engineers pushed the combined output to roughly 900 horsepower, transforming the super SUV into something that comfortably lives in supercar territory.
Acceleration drops to around 3.2 seconds to 100 km/h (~62mph), while top-end performance remains ferocious. The hybrid system stays intact, but efficiency is clearly not the priority here. The focus is clearly on maximizing power.
Visually, subtlety was never part of the plan. Brabus introduced two versions: the eye-searing 900 Mint and the stealthy 900 Superblack. The Mint wears a shade of green that looks ripped straight from a candy wrapper, instantly recognizable and impossible to ignore. The Superblack goes the opposite direction, coating the same bodywork in deep, aggressive darkness. Both share the same widebody treatment, exposed carbon fiber panels, redesigned bumpers, aggressive aero, and massive 24-inch wheels that stretch to the edges of the arches.
Every surface seems sharpened. The stance is wider, the proportions more exaggerated, and the overall presence more intimidating. It is not a reinterpretation of the Urus, but a visual takeover.
On the inside, Brabus applies its usual obsessive craftsmanship. Hand-stitched leather, custom quilting, carbon fiber trim, and bespoke detailing transform the cabin into a rolling luxury lounge with racing intentions. Nothing feels off-the-shelf. Every surface reminds you that this is a commissioned object, not a production model.
Both versions debuted at the FAT Ice Race in Austria, a fitting stage for something designed to provoke conversation. The pricing alone ensures exclusivity. At roughly half a million euros before taxes, and approaching $700,000 in many markets, this is not a tuned SUV for casual enthusiasts. It is a collector’s statement.
More than anything, this project marks a strategic shift. Brabus is no longer confined to Mercedes platforms. It is signaling that no luxury performance brand is off-limits. In an era where super SUVs dominate elite garages, the Brabus 900 Mint and Superblack represent the logical extreme. Too powerful, too expensive, too loud for most. Exactly enough for the few they are built for.
