Rolls-Royce is building a one-off Phantom to celebrate its 115th anniversary

It’s raining one-off, bespoke, ultra-expensive cars. After Bugatti showcased the La Voiture Noire, which also happens to be the world’s most expensive new car, and Ferrari revealed the P80/C track-focused supercar, Rolls-Royce has now announced that it is building a one-off Phantom to celebrate the marque’s 115th birthday. For the one-of-a-kind special edition, Rolls-Royce collaborated with RM Sotheby’s and the announcement was made over a five-course dinner at Sotheby’s redesigned New York City headquarters. What’s makes it more special is that the one-off has not been commissioned by anyone and rather will be auctioned off this fall exclusively on Sotheby’s online auction service. “While Roll-Royce motor cars have a history of crossing the block at RM Sotheby’s, tonight we are looking to the future of the brand,” said Martin Fritsches, President and CEO of Rolls-Royce Motor Cars Americas, at the event in NYC. “The eight generation Phantom will carry the longest running name in luxury motoring into a new era. Built on the ‘architecture of luxury,’ this new Phantom commission offers one special owner the chance to enjoy a motor car that is bound to be a classic over the next 115 years.”

As of now, there’s no information on how the bespoke 2020 Rolls-Royce Phantom is going to look. All we have is an early-stage sketch of what the special-edition Phantom could look like. It’s going to be red, at least that’s for sure. Since it will be auctioned, there is no set price for the one-off Rolls-Royce. The base price for the Phantom is $450,000, which is before any kind of customizations and add-ons. Keeping that in mind, we expect the bespoke Phantom to fetch more than a million, at least!


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