Somewhere in Toulon, France, a young content creator borrowed a Ferrari Portofino and decided the best possible use of a 600-horsepower Italian grand tourer was delivering free pizzas to strangers on the street. The logic, if you can call it that, is straightforward. His YouTube channel, Double Y, needed subscribers.
The Portofino is not a humble choice of vehicle. Named after the jewel-like fishing village on the Italian Riviera, it is Ferrari’s idea of an everyday sports car, which tells you everything about Ferrari’s idea of everyday. Under the retractable hardtop sits a 3.9-litre twin-turbocharged V8 pushing out 600 horsepower, hitting 60 mph in 3.5 seconds, and topping out at 199 mph. New, it starts at around $230,000. Importantly, it has a boot, even if it’s a small one. Technically, it’s big enough for a stack of pizza boxes, which is presumably how this whole plan got approved.
More importantly, the Ferrari was borrowed. This isn’t a wealthy kid burning through his own assets for content. It’s someone who persuaded a friend or acquaintance to hand over the keys to a $230,000 convertible so he could show up at strangers’ doors holding a margherita pizza. That level of commitment to a YouTube thumbnail is either impressive or deeply concerning, depending on your outlook.
The hypercar-as-internet-stunt genre has been quietly expanding for years. A YouTuber had his Aston Martin Valkyrie covered in thousands of crystals, turning it into a rolling disco installation worth more than most people’s homes. Another young influencer once jumped over a speeding Lamborghini for views. The format is always the same. Take something absurdly expensive, do something absurd with it, and hand the rest to the algorithm.
Free pizzas delivered by a Ferrari is a genuinely clever entry into this space. It costs nothing to watch, it surprises real people on camera, and nobody, absolutely nobody, expects that exhaust note pulling up outside their building 30 minutes after ordering a pizza. Whether it added to his subscriber count or not is another question entirely.
