Italian fashion house Fendi is taking us down the memory lane all the way to our childhood. Making a plane from a paper sheet and watch it take a flight of fancy, was a big part of growing up, until Xbox and smart phone’s invasion. Fendi has announced a collaboration with Italian art duo Blue and Joy to create ‘paper plane’ window installations in selected boutiques worldwide to induce childlike joy among shoppers.
Fabio and Daniele are two artists who work together as a collaborative duo called Blue and Joy since 2005. They have together created more than 800 multicolored airplanes that have formerly been exhibited in the Triennale Museum in Milan and in Palazzo Reale in Naples. The paper planes are actually crafted from metal. The Berlin-based duo cuts out pieces of aluminum and bends them by hand to give it a crinkled, paper-like look. Each plane is then spray painted in different colors.
Starting this month, the plane installation will go up in the window displays of 27 Fendi stores all over the world. It will be first unveiled at the brand’s new boutique in Landmark, Hong Kong and will eventually roll out in Milan, Rome, Paris, Munich, New York, London, Prague, Tokyo, Taipei, Beijing, and Seoul.
[Via – Luxury-Daily]