Patanjali is undoubtedly one of the fastest growing FMCG companies in this generation. Baba Ramdev’s brand has given HUL, Dabur and Colgate-Palmolive some serious competition as it is now worth more than a staggering Rs. 11,000 crore.
Undoubtedly, Patanjali has caught some serious attention in India and on a global platform given how French luxury house LVMH is now inclined towards investing in the multi-million dollar brand.
In an interview to Economic Times, Ravi Thakran, managing partner, L Catterton Asia (a private equity firm sponsored by LVMH), said, “We would love to work with him (Baba Ramdev) if we can find a model. I know his model is not to work with multinationals and with foreign money.”
We hear LVMH is ready to spend a whopping $500 million to buy a stake in Patanjali. Thakran further said, “Patanjali has the potential to go to the world and I can tell you today that Patanjali has been a disruptor in its category, as strong a disruptor as many of the global disruptors are and it has taken Indian-ness and celebrated it with pride,”
It’s well known that Patanjali is looking for funding, but we’re excited to see how this deal turns out for LVMH given how Ramdev has a strong stance on being “anti-multinational”.