Blancpain’s largest flagship store opens in Shanghai


Blancpain, one of the oldest watch brands in the world, yesterday opened doors to its third store in Shanghai in the Xintiandi district. This store is the largest of the brand’s 30 boutiques worldwide. Spanning to a spacious 600sqm, the two storey store has prioritized customer experience. It offers an integrated customer service center along with a spectacular lounge bar. The unveiling of a unique version of the Calendrier Chinois Traditionnel also marked the inauguration.

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The new Blancpain flagship abode in Shanghai boasts of lavish interiors with wood accents. The ground floor caters to guests, allowing them to select from a wide range of watches, while the upper floor which is connected through a circular stair takes guests to a terrace lounge that overlooks a 360 degree lifestyle experience.

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The lounge offers a choice of traditional “Swiss Made” products. Another distinguishing feature of the store is its service center located inside the boutique, where customers can have their watches serviced locally as well as enjoy observing watchmakers at work through the workshops transparent windows.

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[Via – Blancpain]