Everyone loves Louis Vuitton – who doesn’t? And the brand has reasons to be admired by billions around the world because it is always surprising its fans. This little stunt at the South Coast Plaza in Costa Mesa, California, for instance. Customers flocking into this complex were awe struck with the kind of thought, creativity and brilliance of its theme. Dripping golden honey bursts with golden bees and the Louis Vuitton logo like sun rays. The display featured a product with this set-up around it as though it glowed, quite literally! Bags, scarves, belts – you name it! It attracted mall-goers like bees to honey. Oh well, that was the point!