The beauty of art is that once you learn it, it can be applied to any field. Hyundai managed something very similar when it stirred up Re:Style 2020 fashion collection. The entire collection is made of upcycled, discarded materials from automotive manufacturing, and scrapping into fashionable products. Hyundai has managed to achieve this commendable feat with six sustainably-minded designers (Alighieri, E.L.V. DENIM, Public School, pushBUTTON, Richard Quinn, and Rosie Assoulin), and together they have given the world jewelry, jumpsuits, work vests, bags, and various other clothing. An initiative so noble and creative deserves to be amplified at a prominent platform, which is why this collection will be showcased on Oct. 13 at London’s Selfridges pop-up store and Selfridge’s online store. Hyundai is a first of its kind brand that is finding sustainable ways to create the products that are loved and used on a daily basis; while thinking of the planet, they are also concerned about the health of the inhabitants, which is why this innovative collection will be digitally unveiled to ensure the safety of people amid the global pandemic. The collection includes jewelry made using conventional materials like gold, silver, bronze, and freshwater pearls along with repurposed seatbelts, car glass, and foam materials. E.L.V. Denim has created a jumpsuit out of leather scraps from the car manufacturing process, and pushBUTTON worked out a vest with pockets using airbag materials. The collection also features a beautiful corset made of recycled airbag fabrics with a blue and white floral pattern designed by Richard Quinn. No collection can be complete without accessories, and this one is no different—the Rosie Assoulin tote bag is made of seatbelt webbings, carpet fabrics, and foam.
[#HMG] Re:Style returns for 2020. Six conscious designers working with #Hyundai to reimagine waste as valuable fashion pieces. Get ready to experience their stories and discover the collection. Available on 13th October @Selfridges #HyundaiRESTYLE #Upcycling #SustainableLiving pic.twitter.com/BTihVtnRj2
— Hyundai Motor Group (@HMGnewsroom) October 8, 2020
Wonhong Cho, Executive Vice President and Global Chief Marketing Officer of Hyundai Motor Company. “At Hyundai Motor, we understand that ethical consumption and caring for the environment are increasingly important considerations of our customers in the post-COVID-19 world. Through Re:Style 2020, we want to offer another way Hyundai Motor can help customers enjoy the sustainable lifestyle they aspire to”.