Virgil Abloh is a man who knows how to make a difference. He uses fashion for philanthropy like no one else. The man who does a whole lotta good did some a while ago by raising $1 million to go toward scholarships for Black students through the Virgil Abloh “Post-Modern” Scholarship Fund. He is now shifting his charitable character to focus on supporting young Black businesses. Virgil Abloh’s Milan based fashion brand Off-White has now started work on the launch of the “I Support Young Black Businesses” project. This quarterly fundraising program supports the Black community with a tee that reads the eponymous mantra front and center, in a bold, all-caps red print at the front of monochrome T-shirts. No reading between the lines and no hidden messages, the tee makes its point to support young Black designers through designs that get straight to the point. The collection of these t-shirts and hoodies first appeared at Off-White runway show in January 2020, worn by tap dancer Cartier Williams who gave an opening performance.
The T-shirt will sell for $220 and hoodies for $440 and 100% of proceeds from sales will go to Chicago CRED – which stands for “Create Real Economic Destiny” an organization Virgil Abloh partnered with since 2017.