The Four Seasons Beverly Wilshire, famously featured in ‘Pretty Woman,’ now offers a first-of-its-kind holographic concierge service


Vivian, a role played to perfection by Julia Roberts in the 90’s hit Pretty Woman, never wanted to leave the suite Edward took her to. Once again the iconic Beverly Wilshire, A Four Seasons Hotel, will make us all feel like a frenzied belle owing to their first-of-a-kind hologram technology into the hotel’s Penthouse and Presidential Suites. The property captured global attention after the superhit 1990s romantic movie. This era is, however, swooning more over technology than tales of love, which is why the hotel is upping the ante by offering exceptional service to its high-net-worth clients.


The hotel staff can be live-beamed into the aforementioned suites via a holographic communications device called ‘The M’ from Los Angeles-based Proto. It works in a futuristic way as seen in sci-fi movies wherein the team members stand in front of a camera in a guest room or studio, with their likeness then beamed into one of the guest specialty suites. General Manager, Reed Kandalaft, explained, ‘The M makes the digital experience “real” and redefines the way we work with efficient and engaging solutions, allowing the guest experience team to show and see emotion behind every interaction.’

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The M is a 21.5-inch screen where the affluent hotel guests can chat with staff in real-time and see each other. Those hotel room phones just won’t make the cut anymore, will they? Director of Guest Experience Serge Sturbois said: ‘We are elated to provide our guests with yet another way to communicate with us. Based on guest preference, we can communicate in person, through the Four Seasons Chat, text, a call, and now by beaming via hologram into their room.’

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Mr. Kandalaft said: ‘That’s why so many guests stay with us. They know we provide our guests with the latest in technology, experiences, and design. Introducing The M is yet another way we continue to pioneer in this ever-evolving landscape.’

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With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.