When it comes to vintage fine, Cartier is a name that immediately pops to mind. The French marquee has been dishing out uber-luxe jewels for decades and is still holding ground. And to match its unique charm, the brand has roped in the very eloquent Deepika Padukone as its ambassador. Yes, you read that right!
The multiple-awarded Indian actress and producer is a fitting mascot owing to the many awe-inspiring endeavors that she is a part of. In addition to her successful film career, Padukone is a passionate philanthropist and entrepreneur as well. She has lately founded the Live Love Laugh Foundation, which works tirelessly towards raising awareness about the importance of mental health in India and destigmatizing illness.
Commenting on her welcome to the Cartier family, Arnaud Carrez, Cartier’s Senior Vice President and Chief Marketing Officer in a statement said, “We are delighted to welcome Deepika Padukone to our community of extraordinary talents. As an inspiring actress and committed philanthropist, Deepika embodies the Maison’s spirit and values of celebrating creativity, universality, and open-mindedness.”
Remarking on being chosen as the face of Cartier, the actress also stated, “It is my absolute honor to be joining the Cartier family…and I look forward to teaming up with a house known for its timelessness and iconicity”. For her values and sheer dedication in life, Padukone defines the spirit of the brand like no other! Do you agree?