An Emirates Airlines-branded residential tower in the heart of Dubai is an April Fools’ prank we wish would become a reality

Via Facebook / @Emirates


Those who crave the unmatched Emirates Airline experience even after long-haul flights, here is a way to make this atmosphere permanent – The Emirates Residences. The largest airline in the Middle East, operating over 3,600 flights per week, is now launching a 380-story mega-project adorned with premium interiors inspired by Emirates’ beloved in-flight experience. Not only that, for the ultra-wealthy residents of the hottest new tower in Dubai, the project will even boast its very own exclusive airport.

Via Facebook / @Emirates

Construction on Dubai’s newest supertall tower is set to begin on 31 February 2025. And if you still haven’t got it, this was Dubai’s flagship carrier showing off their unparalleled sense of humor on April Fool’s Day.

Via Facebook / @Emirates

Guess luxury is not the only thing they have mastered. Far away from truth but not from our wish lists, Emirates Airlines’ announcement of its own ultra-luxury branded residences did get well-heeled millionaires of the world excited. Especially with the airline bagging not one but two coveted awards, “Best Airline in the World” and “Best Airline in the Middle East,” the level of luxury expected would be jaw-dropping if such a tower were ever constructed in Dubai. Emirates is the epitome of world-class products, unmatched services, and superb value-for-money offerings. Moreover, the market for branded residences in Dubai is buzzing like never before.

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The upcoming Bugatti residences in Dubai.

Per National News, branded residences will double over the next five years in Dubai, with seventy projects lined up in Downtown Dubai, Business Bay, Dubai Marina, and JBR to be launched by 2028 alone. “The availability of land and relative freedom when it comes to design and build are reasons for Dubai’s branded residences popularity,” Riyan Itani, founder, and director of Global Branded Residences, said. Dubai is already enticing people with big names and bigger projects like Bugatti residences Dubai, Mercedes Benz residences, and Lamborghini villas. With only two renderings, Emirates has shown investors and billionaires a dream that they will indeed turn into a reality from a well-thought-out prank.

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The announcement had fans of Emirates joining in the pleasantry with comments like, ‘I want to buy the penthouse please. Happy to take delivery on the 31st Feb 2025,’ ‘I booked mine yesterday. Thank you #Emirates,’ and ‘Bravo emirates. Well
Played.’

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Written By
With over 15 years of experience in luxury journalism, Neha Tandon Sharma is a notable senior writer at Luxurylaunches. Her expertise spans luxury yachts, high-end fashion, and celebrity culture. Beyond writing, her passion for fantasy series is evident. Beginning with articles on women-centric gadgets, she's now a leading voice in luxury, with a fondness for opulent superyachts. To date, her portfolio boasts more than 2 million words, often penned alongside a cappuccino.