Most people would treat a McLaren 720S like a piece of automotive art. Evgeny Chebotarev decided to turn his into a concrete mixer. The Russian stuntman and social media daredevil recently grabbed headlines by pouring cement directly into his supercar and then laying tiling down, all in the name of creating viral content for his 3 million Instagram followers.

Chebotarev has built his entire career on doing things that make most people wince. The self-taught stuntman first gained international attention by launching himself through the windshield of a speeding minibus, a stunt so dangerous it left him with a broken spine. That injury would have ended most people’s careers, but Chebotarev was back at it months later, performing another death-defying feat. He’s also attempted backflips over five cars at once and tried jumping a vehicle from one building rooftop to another, though that particular stunt ended with him crashing into a wall and falling to the ground.

Chebotarev’s 710-horsepower, twin-turbo V8 McLaren 720S has become something of a recurring character in his dangerous content creation. Before the cement incident, he decided to test the structural integrity of the car’s active rear wing in perhaps the worst way possible. He attempted to use the McLaren’s wing as a towing point, which predictably ended with the expensive carbon fiber wing snapping off. For most supercar owners, that would be a devastating loss. For Chebotarev, it was just another day at the office.
The cement stunt takes things to an entirely new level of automotive destruction. Watching concrete pour into a car worth over $300,000 feels almost painful, especially for car enthusiasts who would do anything to own such a machine. Yet that’s precisely the point. Chebotarev understands the formula for viral content in today’s social media landscape. The more shocking and seemingly wasteful the stunt, the more attention it generates.

Whether you see him as a creative genius or someone with more money than sense, there’s no denying Chebotarev knows how to capture attention. His willingness to destroy expensive machinery and risk his own safety has earned him millions of followers and a unique place in the world of extreme content creation. The McLaren may be ruined, but unfortunately the views keep rolling in.
