The company that designed Ferarri’s will now make their electric supercars

Iconic Italian design house Pininfarina SpA, known for designing decades of jaw-droppingly Ferraris, has finally puts its own name on the hood of a new range of vehicles as Automobili Pininfarina. After showcasing several concept electric vehicles at this year’s Geneva Motor Show, the Italian design firm, acquired by Indian brand Mahindra & Mahindra a few years ago, will make its own luxury electric cars, starting with an electric hypercar. Headquartered in Europe, Automobili Pininfarina will design, engineer, and manufacture luxury electric vehicles. The company will use Pininfarina’s years of experience in designing cars as well as the knowledge Mahindra has gained from its experience in the Formula E championship.

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Paolo Pininfarina, grandson of Pininfarina founder Battista Farina and Pininfarina SpA chairman, said in a statement, “This project helps me and my family to realize my grandfather’s dream of seeing outstanding innovative cars solely branded Pininfarina on the roads.” The first Pininfarina model, an electric hypercar, is scheduled to arrive in 2020. According to Autocar, the all-electric hypercar will use modular underpinnings co-developed by Rimac and Mahindra’s Formula E Team. It is also rumored to arrive with enough power to go toe to toe with the 1,479 hp of the Bugatti Chiron. Codenamed PF-Zero, it will be priced close to $2.5 million and will have a zero to 60mph time of 2 seconds.

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Sayan Chakravarty, a Senior Writer at Luxurylaunches, brings over 10 years of automotive journalism expertise. He provides insightful coverage of the latest cars and motorcycles across American and European markets, while also highlighting luxury yachts, high-end watches, and gadgets. An authentic automobile aficionado, his commitment shines through in educating readers about the automotive world. When the keyboard rests, Sayan feeds his wanderlust, traversing the world on his motorcycle.